About me
Sergei kokarev
Hi, I’m Sergei. I’m a strategic marketer with over a decade of hands-on experience helping brands grow, build loyal audiences, and launch campaigns that actually get noticed.
I’ve worked in both agencies and in-house teams, partnering with brands like Audi, Red Bull, Porsche, and Estée Lauder. I’ve also helped transform the Australian B2B solar sector through smarter digital strategies. My experience includes developing go-to-market strategies, as well as working on content, campaigns, and optimising webshops and CRM systems. I try to bring together creativity and commercial sense in everything I do.
My Strengths
I turn strategy into stories, clicks into customers, and ideas into campaigns that connect.
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
Discover My Journey in marketing
14+ years across agency and in-house. I lead marketing for an Australian solar wholesaler; previously led digital strategy at April Agency for Audi, Porsche, Red Bull and Estée Lauder. Strategy + hands-on execution, measurable results.
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
My Tech Stack
Tools I use to plan, ship, and measure growth—end to end. From tracking and ops to ads, email, web, and content, this is the stack I run to turn strategy into results.
customer Acquisition
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
Analytics & Ops
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
E-commerce
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
SEO
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Email marketing
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
CRM & Automation
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Content production
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Web-development
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Social Media
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
background highlights
Five snapshots of my background. Each tile shows what I led and the impact.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
Let's make a call
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Sergei kokarev
Hi, I’m Sergei. I’m a strategic marketer with over a decade of hands-on experience helping brands grow, build loyal audiences, and launch campaigns that actually get noticed.
I’ve worked in both agencies and in-house teams, partnering with brands like Audi, Red Bull, Porsche, and Estée Lauder. I’ve also helped transform the Australian B2B solar sector through smarter digital strategies. My experience includes developing go-to-market strategies, as well as working on content, campaigns, and optimising webshops and CRM systems. I try to bring together creativity and commercial sense in everything I do.
My Strengths
I turn strategy into stories, clicks into customers, and ideas into campaigns that connect.
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
Discover My Journey in marketing
14+ years across agency and in-house. I lead marketing for an Australian solar wholesaler; previously led digital strategy at April Agency for Audi, Porsche, Red Bull and Estée Lauder. Strategy + hands-on execution, measurable results.
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
My Tech Stack
Tools I use to plan, ship, and measure growth—end to end. From tracking and ops to ads, email, web, and content, this is the stack I run to turn strategy into results.
customer Acquisition
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
Analytics & Ops
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
E-commerce
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
SEO
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Email marketing
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
CRM & Automation
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Content production
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Web-development
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Social Media
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
background highlights
Five snapshots of my background. Each tile shows what I led and the impact.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
Let's make a call
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Sergei kokarev
Hi, I’m Sergei. I’m a strategic marketer with over a decade of hands-on experience helping brands grow, build loyal audiences, and launch campaigns that actually get noticed.
I’ve worked in both agencies and in-house teams, partnering with brands like Audi, Red Bull, Porsche, and Estée Lauder. I’ve also helped transform the Australian B2B solar sector through smarter digital strategies. My experience includes developing go-to-market strategies, as well as working on content, campaigns, and optimising webshops and CRM systems. I try to bring together creativity and commercial sense in everything I do.
My Strengths
I turn strategy into stories, clicks into customers, and ideas into campaigns that connect.
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
1. Marketing Strategy
Funnel planning & segmentation
Channel mix & media planning
KPI-focused campaign setup
Localised brand messaging
2. Growth & Retention
Email automation & newsletters
Webshop conversion optimisation
Reactivation of dormant clients
CRM-based targeting
3. Campaign Management
Paid media (Meta, Google)
Co-marketing with suppliers
Budget control & pacing
Reporting & optimisation
4. Digital Presence
Web & CMS management
Social account scaling
YouTube & short-form video
Newsletter copy & design
Discover My Journey in marketing
14+ years across agency and in-house. I lead marketing for an Australian solar wholesaler; previously led digital strategy at April Agency for Audi, Porsche, Red Bull and Estée Lauder. Strategy + hands-on execution, measurable results.
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Marketing Manager
Krannich Solar Australia
2024 - Present
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Cheif Digital Strategist
April Agency
2021 - 2024
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Head of Digial Strategy
April Agency
2018 - 2020
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Digital Strategist
April Agency
2015 - 2017
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Creative and Strategy
Nectarin Agency
2012 - 2015
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
Advertising Specialist
Toyta Motors
2009 - 2011
My Tech Stack
Tools I use to plan, ship, and measure growth—end to end. From tracking and ops to ads, email, web, and content, this is the stack I run to turn strategy into results.
customer Acquisition
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Google Ads (incl. YouTube)
Full-funnel search/video; lead gen with clear attribution.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
Meta Ads
Prospecting + retargeting; rapid creative testing for conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
LinkedIn Ads
B2B targeting by firmographics; Lead Gen Forms & site conversions.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
TikTok Ads
Short-form video reach; efficient top-funnel awareness.
Proficiency
Analytics & Ops
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GA4
Event-based tracking, conversion goals, actionable dashboards.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
GTM
Tag governance, pixels, consent-friendly event tracking.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Looker Studio
Live KPI dashboards across channels and campaigns.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
Power BI
Deeper analysis tying marketing, CRM and revenue.
Proficiency
E-commerce
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopify
Product/catalogue, checkout, and CRM integrations; conversion optimisation.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
Shopware 6
Flexible catalogue management and custom storefront workflows.
Proficiency
SEO
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
SemRush
Keyword research, site audits, competitor tracking.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Similar Web
Market share and traffic insights to size opportunities.
Proficiency
Email marketing
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
Mailchimp
Newsletters and simple automations with clean templates.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
HubSpot
Lifecycle journeys, workflows, CRM-powered segmentation.
Proficiency
CRM & Automation
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
HubSpot
Lead capture, scoring, pipelines and reporting.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Zapier
No-code automations across ads, CRM and e-commerce.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Sage
Finance/ERP sync for accurate revenue reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Salesforce
Enterprise CRM and marketing integrations for ABM and reporting.
Proficiency
Content production
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Photoshop
Visual design, retouching, marketing graphics.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Indesign
Brochures, catalogues, and event collateral.
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Adobe Premier Pro
Video Editor
Proficiency
Web-development
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Framer
Rapid, responsive sites with crisp interactions.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Figma
Design systems, wireframes, collaborative prototypes.
Proficiency
Social Media
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
HootSuit
Scheduling, approvals, social inbox, and performance reporting.
Proficiency
background highlights
Five snapshots of my background. Each tile shows what I led and the impact.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
01.
STRATEGY & LEADERSHIP
14+ years across agency and in-house roles. Experienced in building funnels, setting KPIs, and leading full delivery cycles.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
02.
B2B GROWTH (AUSTRALIA)
Marketing Manager at Krannich Solar Australia. Delivered acquisition and retention through content, email, paid media, and events (e.g., Battery Day). Drove traffic to key product groups and boosted newsletter performance.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
03.
GLOBAL BRAND CAMPAIGNS
Led digital strategies for Audi, Porsche, Red Bull, Starbucks, Estée Lauder, and Pandora. Focused on integrated campaigns that lifted performance across social, paid, and content channels.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
04.
CONTENT & VIDEO
Produced content across web, social, and video. Delivered YouTube series for Nitto Tyres and short-form FAQ/video campaigns for brand storytelling.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
05.
PERFORMANCE & DATA
Hands-on expertise with GA4, GTM, Looker/Power BI, HubSpot, and Shopify. Skilled in Google, Meta, and LinkedIn Ads, CRO testing, and delivering clear, actionable reporting.
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