Featured Projects
A snapshot of recent work: a platform-native campaign for Audi, and a Gen Z beauty brand launch.
Digital Strategy
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.
Featured Projects
A snapshot of recent work: a platform-native campaign for Audi, and a Gen Z beauty brand launch.
Digital Strategy
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.
Featured Projects
A snapshot of recent work: a platform-native campaign for Audi, and a Gen Z beauty brand launch.
Digital Strategy
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.