Go-to-market
beauty bomb
For a new Gen-Z cosmetics brand, I led the go-to-market campaign - combining influencer collaborations and paid media to drive rapid awareness and DTC sales via the brand’s online store.
Year:
2021 - 2022
Industry:
Beauty
Brand:
Beauty Bomb
Project Duration:
1 year
Key Initiatives & Actions
Key Initiatives & Actions
Challenge:
Launch a new cosmetics brand for Gen-Z teens - a digital-natives with short attention spans and high expectations for cultural relevance.
The goal was to generate immediate awareness, create buzz, and convert attention into webshop sales.
Actions:
I designed and executed a full-funnel GTM plan, blending influencer-driven content, paid media, and direct-to-customer e-commerce.
The campaign was built around a top youth influencer who released a branded music video and appeared across all digital assets.
Result:
Sold out first drop within days
41M+ views on the branded music video
Massive webshop traffic spike during launch
Created lasting brand association with core Gen Z audience
Web Shop
Influencer campaign
A branded music video reached 41M+ views.
Social Media Content
featured Projects
Digital Strategy
Audi Creator Generation
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Go-to-market
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes.
Go-to-market
beauty bomb
For a new Gen-Z cosmetics brand, I led the go-to-market campaign - combining influencer collaborations and paid media to drive rapid awareness and DTC sales via the brand’s online store.
Year:
2021 - 2022
Industry:
Beauty
Brand:
Beauty Bomb
Project Duration:
1 year
Key Initiatives & Actions
Key Initiatives & Actions
Challenge:
Launch a new cosmetics brand for Gen-Z teens - a digital-natives with short attention spans and high expectations for cultural relevance.
The goal was to generate immediate awareness, create buzz, and convert attention into webshop sales.
Actions:
I designed and executed a full-funnel GTM plan, blending influencer-driven content, paid media, and direct-to-customer e-commerce.
The campaign was built around a top youth influencer who released a branded music video and appeared across all digital assets.
Result:
Sold out first drop within days
41M+ views on the branded music video
Massive webshop traffic spike during launch
Created lasting brand association with core Gen Z audience
Web Shop
Influencer campaign
A branded music video reached 41M+ views.
Social Media Content
featured Projects
Digital Strategy
Audi Creator Generation
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Go-to-market
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes.
Go-to-market
beauty bomb
For a new Gen-Z cosmetics brand, I led the go-to-market campaign - combining influencer collaborations and paid media to drive rapid awareness and DTC sales via the brand’s online store.
Year:
2021 - 2022
Industry:
Beauty
Brand:
Beauty Bomb
Project Duration:
1 year
Key Initiatives & Actions
Key Initiatives & Actions
Challenge:
Launch a new cosmetics brand for Gen-Z teens - a digital-natives with short attention spans and high expectations for cultural relevance.
The goal was to generate immediate awareness, create buzz, and convert attention into webshop sales.
Actions:
I designed and executed a full-funnel GTM plan, blending influencer-driven content, paid media, and direct-to-customer e-commerce.
The campaign was built around a top youth influencer who released a branded music video and appeared across all digital assets.
Result:
Sold out first drop within days
41M+ views on the branded music video
Massive webshop traffic spike during launch
Created lasting brand association with core Gen Z audience
Web Shop
Influencer campaign
A branded music video reached 41M+ views.
Social Media Content
featured Projects
Digital Strategy
Audi Creator Generation
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Go-to-market
Audi creative strategy
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes.