Seasonal Campaign
starbucks
starbucks
To support seasonal menu launches and strengthen brand affinity, we built a micro-influencer community and connected it to Starbucks Rewards. Creators drove offers and challenges through their own channels, giving us a flexible, trackable way to engage customers and measure redemptions.
Creatives examples
Featured Projects
Growth Marketing
KRANNICH SOLAR AUSTRALIA
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Digital Strategy
Audi Creator Generation
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.
Seasonal Campaign
starbucks
starbucks
To support seasonal menu launches and strengthen brand affinity, we built a micro-influencer community and connected it to Starbucks Rewards. Creators drove offers and challenges through their own channels, giving us a flexible, trackable way to engage customers and measure redemptions.
Creatives examples
Featured Projects
Growth Marketing
KRANNICH SOLAR AUSTRALIA
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Digital Strategy
Audi Creator Generation
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.
Seasonal Campaign
starbucks
starbucks
To support seasonal menu launches and strengthen brand affinity, we built a micro-influencer community and connected it to Starbucks Rewards. Creators drove offers and challenges through their own channels, giving us a flexible, trackable way to engage customers and measure redemptions.
Creatives examples
Featured Projects
Growth Marketing
KRANNICH SOLAR AUSTRALIA
Krannich Solar is one of the leading solar wholesalers, operating in the Australian market. At the company, I lead marketing focused on customer acquisition and retention in a highly saturated and price-sensitive environment.
Digital Strategy
Audi Creator Generation
Audi was seeking to engage younger drivers — aiming to build a strong foundation for long-term brand loyalty in a segment dominated by BMW and Mercedes. I developed and led a digital strategy focused on making Audi relevant to young generation through content, community, and platform-native campaigns.
Go-to-market Strategy
Beauty Bomb
A new cosmetic brand targeting Gen Z - I developed and led go-to-market strategy, shaping creative, infleunser, and and digital campaigns, that drove massive launch traction and cultural relevance.